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Andrei Bica


Andrei has more than 20 years of professional experience with leading companies from various industries such as Retail (Profi and METRO), Telecom (Vodafone and T-mobile), Big 4 (PwC), Distribution, Advertising and Production, covering Finance, M&A, Digital and IT.

He is focused on business transformation through people ownership, simplified and automated processes, early technology adoption, digital development and data driven decision, all being aimed to maximize the enterprise value.

Andrei has come back to retail business 2 years ago, joining Profi, the largest grocery store network in Romania, with 1,650 stores in 735 localities, 2.3 billion sales and 1.3 million daily customers in 2022 and growing… He is very proud to sustain company development strategy by store chain expansion using the new Profi concept, partners store management and digital agenda.