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Javier Valencia Aura



Javier Valencia Aura is Managing Director of Beragua (an advisory firm fully specialized in retail) since 2008. Javier has spent more than 25 years working in the retail sector and has strong international experience in the definition of the entry strategy in new countries, in projects of strategic repositioning and in the development of new business models in retail.

He graduated from the Universidad de Alicante, Spain, with a degree in Economics and Business Studies. Javier began his career working in aeronautical construction, where he assessed financial models and the profitability of operations. Javier also completed the Management Development Program at the Instituto de Estudios Superiores de Empresa (IESE).

Javier acquired retail experience working more than 14 years in both national and international expansion at DIA, an international soft discount retailer, present at that moment in 8 countries with more than 6,000 stores. With more than 600 new stores being opened per year, expansion is the principal means of growth for DIA. In his role as International Expansion Strategy Director, Javier played a critical part in these operations including the starting-up of DIA in several emerging countries, such as Brazil, China and Turkey and the definition and implementation of the expansion strategy across geographies

In Beragua, Javier has led more than 80 projects for both large and regional companies (including Commercial Due Diligences, repositioning projects, development of new business models, logistic and operational improvements…) in different geographies and retail sectors, with focus on emerging countries and particularly CIS, CEE and the Balkans.